The Child Protection Social Drive’s objective is to support the reduction of violence against children and adolescents (physical, emotional or sexual harm), including harmful practices (child marriage, FGM/C and trokosi), by engaging a critical mass capable to promote the adoption of standards favorableto the development of children and adolescents’ lives and ultimately reducing the acceptance of social practices which have negative consequences or damaging their lives.

Background[1]Since 2010, key actors in the area of Child Protection have collaborated to work towards establishing and strengthening a Child Protection System in the country that sets standards for addressing issues in a holistic manner and reflect the different traditions, cultures, values and resources of its populace. The CPSD is one pillar of the process emanating from the landmark Child and Family Welfare Policy launched in July 2015 designed through an extensive consultative process started in 2012 and led by a dedicated technical committee. In line with the Policy, the Social Drive is leaning on positive community structures to initiate and sustain dynamic dialogue towards change and improvement of Ghanaian’s beliefs and practices for the welfare of children, families and communities.

Based on a context and communication objectives analysis, three main domains of the Child Protection Social Drive have been identified: family & community, school and family-based care. The identified setting will work in parallel under the CPSD umbrella/brand reinforcing each other towards the ultimate impact to reduce violence against children and adolescents (physical, emotional or sexual harm) including harmful practices (child marriage, FGM/C and trokosi) in Ghana.